Acai, Wheatgrass and Goji berries are common place on the shelf of any health conscious person's kitchen cupboards.
And it seems rarely a year passes without at least one new health-food frenzy.
The latest product which is set to take Briton by storm is Chia seeds.
Already a hit in LA and New York, they were once worshipped by the Aztecs as the food of the Gods, the tiny seeds are from the same family as mint.
They are rich in omega-3 fatty acids, protein, minerals and antioxidants. They are also meant to help make dieters lose weight as they make feel fuller (mixed with liquid they expand).
Now the seeds could be approved for use in products in the UK.
They are currently only sold here as a bread ingredient but the Advisory Committee on Novel Foods, an expert panel which helps the Food Standards Agency, looks set to give it the go ahead.
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